How to Blog for Film

President of Haydenfilms, LLC, Hayden Craddolph sees the importance of film festivals, which is why his team worked side by side with his web designer to develop a completely innovative online independent film community and film festival. He states, “If you are in the development of a website for your movie or festival, it is extremely important that you research, and constantly stay abreast of all new technologies.”

“My website is an ongoing project that will never be complete because new technologies are constantly being developed. During some of my research, I stumbled across a website that I found more than helpful, called Blogger.com. Pyra Labs in San Francisco created Blogger in August of 1999. The company consisted of three friends that were trying to make their way into the Internet landscape. They had raised a little bit of money and continued to stay small. Growing over the course of a few years to a few hundred thousand Blogger users, all-creating their own personal web-logs, Google came across their concept and offered to buy out Blogger.

After conducting more research on Blogs, Craddolph came across another site called Molly.com, the Blog that belongs to a woman named Molly Holzschlag, who is also part of the “web standards project.” “The Web Standards Project is a grassroots coalition fighting for standards that ensure simple, affordable access to web technologies for all.” Her blog contains information about her web development work, and also personal thoughts. Her Blog directed Craddolph to Lynda.com, whose mission is to help media designers & communicators understand how to use professional tools and design to enhance visual communication through web, print, and motion graphics.

After purchasing a CD-ROM from Lynda.com, on how to create Blogs, Craddolph began the development of the Haydenfilms Online Film Festival Blogs 1 and 2. In a matter of two weeks, Hayden’s Blogs were coming up on the first page of search engines such as Google, Yahoo!, and MSN with the search phrase “film festival blog.” “If you have a website for your movie or festival, I would recommend visiting lynda.com to purchase the Blogger CD-ROM to back up your website. If you don’t have a website, I would strongly recommend creating a Blog to promote your film or film festival. "